How to Name a Company
Some key advice from our team on starting your naming project.
Try words like "Crypto" or "Fun"
IT'S ALL ABOUT STRATEGY
Finding a name can be draining on emotions and resources. Some pre-planning can help keep time and expectations in check.BrandBucket recommends focusing on these activities before looking for a name:
Define a budget
You'll first need to decide whether or not to engage a branding agency, or if you're more of a do-it-yourself company. The latter can keep costs down.Plan for the future
Think about where your company is today -- its offerings, style and audience. Where will they be a few years from now? The name you choose should grow with you.Respect your time
Be smart about your search. Instead of brainstorming a name and then checking its availability, do the opposite. Start with a list of names for sale and pick some favorites.Choose a decision maker
Too many cooks in the kitchen? To avoid tension and arguments, elect one or two people who will make the final choice before brainstorming begins.Back to Company Names
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