Brandable Domain Names
What does brandable mean, and why is it important? Also known as an "empty vessel" name, a brandable name can be either an invented/made-up word (like Google) or a dictionary word or word pair used in a unique way to describe a trait of a business rather than the business itself.
It is the difference between Zappos and Shoes.com, and also the difference between Amazon and Booktopia. By branding yourself with an invented or evocative name that doesn't exactly describe your business, you allow your business to expand and you also create loyal, passionate customers.
BROWSE BRANDABLE DOMAIN NAMES
