Buyers Sellers Designers

Selling a Business Name on BrandBucket

What kind of names do you accept for listing?
How do I submit my domains for listing?
What are BrandBucket fees?
What is BrandBucket’s commission?
Where do the fees go?
What about logo design fees?
What if my domain has a logo already?
How will I get paid?
How do I publish accepted names?
How do you verify I own the domain name?
Do I have to re-direct my site to BrandBucket?
How do I verify my domain name?
How do I view domain traffic stats?
Can I list the domain for sale elsewhere?
How to manage domain prices?
How do I remove my name from other marketplaces?
What does it mean if BrandBucket did not accept my name?
What if my name was miss evaluated by BrandBucket?
Rules for sellers

Selling a Business Name on BrandBucket

What kind of names do you accept for listing?

To accept or not accept a domain is often a tough decision. Many very good and "brandable" names are submitted, but because we try to keep the marketplace small enough for a single buyer to browse in an evening, we've created some basic guidelines:

We are looking primarily for non-keyword, short and catchy names. For these types of names, we mainly focus on:

  • If the name is based on a dictionary word -- and sounds the same as that word -- it should have no more than one spelling variation or "error" away from the original word. This makes it easy to explain to customers. For example: Digg is "dig with two g's".
  • Pronunciation should be straightforward.
  • Spelling should be as expected.
    • Ask your friends to spell your name -- can they get it in one or two tries?
    • Is the same vowel being used for two different sounds, or is the same sound represented by two different vowels (for example, the 'ee' sound can be an 'e' or an 'i')?
  • If the name has a keyword, or root word, it should apply to a popular industry, or be broad enough to apply to several different business types.
  • There should be no more than three syllables.

In some cases we do approve domains with keywords, but that follow specific criteria. For two-word (compound) names. we're looking for:

  • Both words should be spelled fully and correctly.
  • The words should have something in common, or a linguistic connection (same first letter, same vowel sound, etc.). They can also be a common phrase, or play on a common phrase.
  • One (or both) of the words should relate to either a popular industry, or be broad enough to apply to many different types of industries.

Other things we try to avoid:

  • Numbers
  • Keyword combinations over two words
  • Very long names
  • Prefixes like 'a', 'the', or 'my'
  • Suffixes/endings like 'app', 'biz', or 'inc'
  • Plurals, except in some rare cases where a domain would make a clever consumer product name (not a company name).

Ultimately, the decision to accept a name boils down to our team's combined experience (over 30 years) of naming companies and products, along with our founder's background in linguistic studies and foreign languages.

How do I submit my domains for listing?

To submit your names for review, please sign up for an account here:

Once registered, please log into your account and select the green "Add domains" button to submit your domains. You will receive an email with the results as soon as they have been reviewed by our team.

Please note that we only list domains that are a good match for our portfolio, and you can find some information about the type of names we are seeking and do approve on this page.

What are BrandBucket fees?

We charge a $1 fee per appraisal. This is paid at the time of submission. If the name is accepted and you agree with our appraisal and wish to list the name for sale then a one time $9 listing fee will apply. This can be paid via PayPal payments or credit card from within your own account admin area.

“At this time, the $9 listing fee is being waived for all published names. This is a special promotion and subject to change at any time.”

What is BrandBucket’s commission?

BrandBucket takes a consignment fee of the selling price. This does not affect the bottom line "in your pocket" price that you want to get for your domain. You can easily see the "in your pocket" amount when pricing a domain from within your admin area. The BrandBucket fee is:

  • 30% for names below $10,000 USD
  • 25% for names between $10,000 USD and $50,000 USD
  • 20% for names between $50,000 USD and $100,000 USD
  • 15% for names above $100,000 USD

Where do the fees go?

We use the fees to make sure BrandBucket is always gaining relevant traffic of potential customers interested in purchasing great names. We advertise on relevant websites and search engines, and full-time marketing professionals manage press, promotions and public relations. We do this to make sure your name is seen by potential buyers and expedite the sale for you.

What about logo design fees?

We previously did request that all names have a post sale award paid to the designer of the logo when the name sells. This used to be anywhere between $100 to $500 USD and selected by the sellers. Starting on April 1st, 2019, sellers pushing domain names forward for listing will no longer be asked to select a post-sale design award and BrandBucket will cover the logo fee paid to the designer. Please note however, that any domain name with a publishing date prior to April 1st, 2019 will still have the original post-sale logo award (this includes currently published names, and any previously published names that are re-published after April 1st.). Feel free to email us to check whether your names fall within this category.

What if my domain has a logo already?

In general we prefer that the logo designers in our community create a logo for all domains submitted to us. However, if you are a professional designer with a strong logo design portfolio, we can consider you to join the community, and then you'll be able to upload your own logos for your own domain names.

If you haven't already registered as a domain owner, please sign up here:

Then you can send an email to info @ BrandBucket dot com with your design portfolio URL and ask to be considered to join the designer community as a domain owner. If approved we'll upgrade your account to be both a logo designer and domain owner. You'll then be able to upload your own logos if your domains are approved for listing.

How will I get paid?

BrandBucket can pay you using either PayPal or Payoneer and before requesting a payment you must configure your account with one of the above payment methods from your Account page.

  • For PayPal you must make sure to include your live PayPal account email address.
  • For Payoneer you can connect your BrandBucket account with Payoneer via the link we provide you in your Account page.

Accessing Payment Report

  • Log into your account and click on “View My Balance Report" in the right sidebar. In your Balance Report, you will see four tabs:
  • All Payments - This lists all your payments in each of three statuses of Escrow, Due, and Paid. You will also see the date of each payment request if it was made.
  • Escrow - This lists of all names that are still currently in escrow. Funds are not available to be dispersed while in escrow, and can only be requested when they are due.
  • Due - This lists of all names that have completed escrow and funds are now available to be requested.
  • Paid - This contains a list of all names whose funds have been paid along with each payment request date.

Please note for payments on sold names there is a minimum 5 day waiting period for the payment to become available after the name is sold.
Requesting Payment

  • To request a payment, simply click on the “Request Payment” button located to the right of your Balance Report.
  • This next screen will show you all the names and their associated funds that are available to be withdrawn.
  • Simply select the names you wish to be paid for using the checkmarks, and then click “Continue”.
  • The final screen will confirm the amount being requested and any fees associated with the transaction.
  • After a payment request has been made, you will receive an email confirmation from BrandBucket, and then a separate email from either PayPal or Payoneer confirming the payment. Please be aware that the emails from PayPal and Payoneer may take up to 3 hours to be received.

Payment Fees

Payoneer - Worldwide

  • For payments under $500 a $3 fee is charged.
  • For payments over $500 there is no fee.

PayPal - Located in the United States

  • For payments under $500 a $1 fee is charged.
  • For payments over $500 there is no fee.

PayPal - Located outside of the United States

  • For payments under $500 the fee is 2% of the total.
  • For payments over $500 the fee is 2% of the total minus $3.

How do I publish accepted names?

If you're happy with our evaluations you can move forward with pushing your names to what we call the editorial queue, where each name will receive a description and meta keywords as well as a logo. In order to do so you must complete a series of quick steps outlined below.

1. Validate DNS

To make sure you own the name and to direct the domain to our site, you need to edit your nameservers. Go to your domain's registrar and login. Within your registrar's control panel, edit the nameservers for your domain. You should set the first and second nameservers to NS1.BRANDBUCKET.COM and NS2.BRANDBUCKET.COM, and leave the third and fourth nameservers blank.

2. Push Names to Publishing

Log in to your BrandBucket account, go to the "Domains" page, and click on the "Appraised" tab. Select the accepted name(s) you wish to publish and click the "Publish" button in the right sidebar. If the forwarding is set up correctly, you will see a message that your domain has been validated, but note this may take up to 24 hours for your DNS to propagate correctly.

3. Approve Price

Once the validation is complete, your domain name is moved to the Editorial phase of the listing process. Here you can increase our suggested price by up to 20%, if you think that's necessary. Please note that any price changes you apply to any of your names, will lock the price for the next 30 days.

And you're done! You will get notified via email once the name is live on the marketplace.

How do you verify I own the domain name?

When listing a domain name at BrandBucket, we ask you to point the domain name to our website. This allows us to verify that you do own the domain name, and allows us to capture traffic to this domain name to its own buy now page on our website.

Do I have to re-direct my site to BrandBucket?

Yes, it is 100% mandatory, this will allow visitors to your site to know it is for sale on BrandBucket with the listed price. 

How do I verify my domain name?

After your domain submission has been approved and you've paid your listing fee, we ask that you verify your ownership of the domain by forwarding (or redirecting) your domain name to your BrandBucket sales page.

Changing Nameservers

Within your registrar's control panel, edit the nameservers for your domain. You should set the first and second nameservers to NS1.BRANDBUCKET.COM and NS2.BRANDBUCKET.COM, and leave the third and fourth nameservers blank. These changes may take up to an hour to propagate through the web.

How do I view domain traffic stats?

Once your names are pointing to BrandBucket and published, you can easily view traffic statistics of each domain name. These stats are for direct (type in) traffic only and we separate the number of time your names were shown on other related domain names (if opted in) for clearer stats.

How to view traffic stats:

  • Login to your BrandBucket account in the right side panel click the "View Traffic Stats".
  • This will take you to a new page with all your domains listed, along with each domains traffic stats.
  • Here you will be able to view traffic from the last 7 , 30, 60 or 90 days.
  • You can sort each column by alphabetical order, price, date, or traffic numbers.

Can I list the domain for sale elsewhere?

Short answer is no. By accepting to list your name at BrandBucket you are agreeing to contract BrandBucket as the exclusive seller for the duration that this domain name is listed on the marketplace and listing the domain for sale elsewhere is in violation of our agreement.

But though BrandBucket requires exclusivity in listing domains for sale, it does offer promotional ways to promote your names on third party sites as well as cross promotions within BrandBucket’s sites. With many affiliate sites showcasing the domain names from BrandBucket for sale on their website, you’re able to expand visibility to your names. Sedo is one of those marketplaces promotions that require your verification to participate.

Sedo Connection BrandBucket has partnered with the marketplace Sedo. With one click, you can opt-in to have BrandBucket list your names on Sedo on your behalf at the same suggested price you set within BrandBucket. Sellers who wish to participate can sync their names on two platforms without having to worry about different sales teams, updating prices on multiple accounts, different name servers etc. Please be informed that, once BrandBucket lists the domains for you on Sedo, they will be removed from the Sedo account they reside in and pushed to a BrandBucket managed account. Rest assured the domain remains yours and registered at your registrar.

How to Opt-In

  • Login to your BrandBucket account, and select the "Account" tab.
  • Click the Sedo checkbox in the "Expanded Promotions" section.
  • Hit "Save" to Opt-In

Cross Domain Promotions Many domains on BrandBucket receive high traffic and buyers land on a name but often end up buying a different name. As a marketplace we offer the ability to cross promote your domains name on other domain names that are similar in nature or related. Other domains will also be eligible to be shown on the landing pages of your own names. The promotion is shown as a section at the bottom of a domains' landing page with other similar BrandBucket names suggested as alternatives.

How to Opt-In

  • Login to your BrandBucket account, and select the "Account" tab.
  • Click the Related Names checkbox in the "Account Settings" section.
  • Hit "Save" to Opt-In

How to manage domain prices?

If you'd like to adjust the pricing of a name on the marketplace, you can always adjust it by 20% easily using the BrandBucket Pricing Manager either in bulk or individually. The price that you set should be the amount that you are OK receiving, also called the “floor” on other marketplaces. BrandBucket has built buyer loyalty on the fact that we do not inflate pricing with the expectation to negotiate down from the listed price, so price accordingly.

Some things to note:

  1. Since the average time from first visit to purchase is about 3 weeks, any domain price changes made will locked the price for a minimum duration of 30 days.
  2. We also honor the published price of a domain for 7 days, if a customer inquires about that specific name.
  3. You can set all domains to be at BrandBucket’s suggested price or up to 20% higher.
  4. We understand market trends change, so if you would like to have your name reevaluated above the 20%, you're able to discuss this with our team at any time.
  5. We don't allow dropping the price below our suggested price, as we have no historical evidence that a cheaper price helps a domain on the marketplace sell more quickly.

Adjusting Domain Prices

There are two ways to adjust the prices of your published domains: individually or in bulk.

Updating the Price of an Individual Domain:

  • In the "Domains" tab, click on the "Published" tab.
  • Select the name you wish to update the price for.
  • Use the percents in the right sidebar to adjust pricing
  • Click "Save" to lock your price.

Bulk Price Update:

  • In the "Domains" tab, click "Manage Prices".
  • Here you can bulk edit up to 250 domains at once. Use the pagination to go to next pages.
  • Select suggested, 10% or 20% for your domains.
  • If you made a mistake or want to start over the whole page of domains, just click "Reset" at the bottom of the page and it will bring all your domain prices back to the original price.
  • When you are finished, hit "Save" to lock your prices.

Note: We send out an email reminder every 90 days to encourage our sellers to periodically revisit prices of their active domain name inventory. This allows us to have a current view of your sales strategy so that we can effectively communicate with potential buyers.

How do I remove my name from other marketplaces?

You may occasionally receive an email notice that one of your domain names published for sale on BrandBucket is also listed for sale on another marketplace.

If you listed the name for sale: Please log in to your account on the other marketplace and remove or delete the listing.

If you did not list the name for sale (the name is possibly under a previous owner's account): You will need to submit a support request to the marketplace asking that the names be removed or deleted. You should submit the request from the email address currently listed on the domain name's WHOIS record to verify that you are the current owner. Below are links to the support centers on a few of the larger marketplaces:

What does it mean if BrandBucket did not accept my name?

The selection process and the choice of names is our own, and should by no means reflect on the overall value of the name. If your submitted name is not accepted it only means we feel it is not a good fit for our marketplace. As stated we like specific types of names, but sometimes we even make mistakes or miss something, so if you feel it deserves a second look, or was accepted and priced too low, you can request a reconsideration.

What if my name was miss evaluated by BrandBucket?

Every name is reviewed by multiple people who have many years of experience in the domain name space, but our vetting process is by no means error free. If you feel we undervalued your name you can always request we take another look by submitting a Reconsideration Request.

Reconsideration requests allow you to appeal our decision. You're able to either appeal an unaccepted name or the price of an accepted name. There is no charge associated with the appeal, though we do limit this to a single appeal per day per account.

  • To appeal a name, select the "Domains" tab at the top of your dashboard.

Appealing Rejected Domains.

  • If you have submitted a name that was rejected, click on the "Declined" tab and select the "Appeal" button in the right sidebar.
  • Make sure to include any notes you may have to help our team re-evaluate your name.
  • Click the "Appeal" button to submit your appeal.

Appealing Domain Pricing

  • If you have a name that was accepted but you're not happy with the suggested price, you can find the "Appeal" button in the right sidebar under your "Appraised" tab.
  • Click on the "Appeal" Button and follow the instructions.

We recommend you give as much details when requesting a price reconsideration, so our team can be armed with all the details for proper consideration.

Please note that we only accept appeals on registered names via the system and do not accept appeals on unregistered names.

Rules for sellers

BrandBucket works hard to provide a user-friendly domain marketplace and to generate traffic for its domain listings. The following rules for sellers help BrandBucket ensure secure and painless transactions for domain sales.

BrandBucket's rules for sellers apply to domains sold through the BrandBucket marketplace or with the assistance of BrandBucket's domain brokerage services.

The following practices are not permitted by BrandBucket:

Non-selling seller

If your domain is sold, you must complete the transaction with a ready, willing, and able buyer. Sellers who refuse to complete an accepted transaction risk having their BrandBucket accounts cancelled.

Modification of listings during negotiation

If you are made aware of an offer on your domain name, any change to your listing, including an increase in price or reduction of add-ons included with the sale within the following two weeks, will be considered a violation of BrandBucket's rules. Sellers refusing to return their listing to the previous state risk having their BrandBucket accounts cancelled.

Violation of sales exclusivity agreement

Submitting and accepting your name for listing at BrandBucket means you are agreeing to have BrandBucket as the exclusive seller for the duration that a domain name is listed, and transacting a sale outside of the BrandBucket marketplace for the purpose of circumventing fees that would otherwise be due to BrandBucket is strictly prohibited. At any time you may request to have your domains removed from BrandBucket, and they will continue to be listed for 30 days from the time of your notification. Sellers transacting a sale outside of the BrandBucket marketplace will be required to pay the BrandBucket commission amount, which is 30% of the listed sale price on BrandBucket reserves the right to cancel the account of a seller with offsite sales.

Solicitation of an offsite sale

Soliciting domain sales outside of the BrandBucket marketplace is strictly prohibited. This includes listing domains that are published for sale on BrandBucket on other domain marketplaces and personal websites, using user contact information obtained from BrandBucket or using any of BrandBucket's services or features to offer to sell any approved domains outside of the BrandBucket marketplace, or sending unsolicited commercial email offers to buyers that have inquired about your domains, or any domains listed on the BrandBucket marketplace. Domain names found to be listed on external websites will be removed by BrandBucket, and sellers found intentionally or repeatedly violating these anti-solicitation rules risk having their BrandBucket accounts cancelled.

Publication of sales information on external websites

Information on any domain name sold at BrandBucket, including the name, price and/or logo design may not be listed on your personal website or other marketplace without BrandBucket's approval. BrandBucket retains the right to be the sole publisher of sales information in order to comply with customers' needs to make this information private at any time. Sellers publishing BrandBucket domain sales information without BrandBucket's approval risk having their BrandBucket accounts cancelled.

Listing trademark protected domains

When you list a domain for sale in BrandBucket's domain database you are representing that you are the legal owner of the domain and that the domain is free of any legal proceedings challenging your right to use the domain. This includes domains which infringe upon the rights of international trademark owners. Before listing a domain for sale in the domain database, it is your responsibility to perform the necessary research to ensure that your domain does not infringe the intellectual property rights of a third party. Often, sellers only become aware of potential trademark issues after listing their domains for sale in the domain database. When this occurs, sellers must remove such domains until legal clarification has been made. BrandBucket reserves the right to remove domains from our domain database which, in BrandBucket's sole discretion, may infringe or violate the proprietary rights of any third party.

Failure to keep Account up-to-date

When listing a domain for sale, sellers agree to keep any data which they have added to the domain database up-to-date. If a domain has expired, the seller must request to have it removed from the database. Furthermore, sellers must remove domains from the domain database immediately if a warning has been issued, or as soon as any knowledge has been received that the rights of a third party or existing laws could be violated by the listing. This shall apply until legal clarification of the situation has been made.

Reporting a Violation of BrandBucket's Rules for Sellers

If a domain seller has failed to follow any of the rules above, you may report the seller to BrandBucket by sending an email to info @ BrandBucket dot com. While it is your right as a buyer to seek judicial enforcement of your sales agreement, BrandBucket may choose to issue a formal warning, a temporary suspension of the seller’s account, or canceling their account. When filing a complaint against a seller it is important to include any documentation of the seller's violation of the above rules with the full message text and complete email headers. Our Privacy Policy prevents BrandBucket from discussing the result of an investigation.