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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

What makes a great business name?

Contrary to popular belief, there is a definitive measure of a great business name - there are concrete qualities to look for that are important. But, keep in mind that you also need to leave room for sparks of creativity and innovation. When searching for an awesome brand you need to be focused, not narrow.

Here are qualities of a great brand name:

Memorable
Now this generally means it's short which is why a lot of businesses prefer one word or lesser syllabic names. While this remains dependable, memorability can also be achieved through repetition or catchiness. Think of the alliteration of "BestBuy" and "PayPal", or the rhyming of "LaffyTaffy".

Pronounceable
Also known as the "radio test" ideally you want people to be able to pronounce and even spell the name correctly just upon hearing it. This is why a lot of the great invented names that work are pronounced exactly how they're spelled, such as Google or Hulu.

Creative
A great brand name does not describe what you do. It can be tempting to spell it out for your audience but they're smarter than that. A great name conveys a message and a memorable one at that - even if you incorporate what you do or the industry you're in, don't put your business into a box. This does not mean you have to find a completely invented name, but it does mean that you shouldn't be afraid to think outside of the box when it comes to your business name.

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