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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

How to choose a unique business name?

When there are infinite possibilities for your new brand, the one thing you do not want to do is choose a unique company name that goes unnoticed among a sea of similar names. A lot is riding on your name: your company's uniqueness among competitors is very much linked to the name you choose, and showing creativity with your brand will help your customers build a long-term relationship with your business. A good brand name will last a lifetime, and grow with your company even if your business evolves or changes course.
Here are your checkpoints for choosing a business name that stands out from the crowd:

More than just keywords
A name comprised of two or more generic keywords is often the first thing that new business owners gravitate towards. Not only do these names show a lack of creativity, they are often easily forgotten by the customer and are confused with other, similarly boring names. When you hear BestWidgets.com, BetterWidgets.com, SuperiorWidgets.com, and GreatWidgets.com it is obvious that none of them stands out as a unique brand. Fortunately for the passionate and creative business owner, most .com names with generic keyword combinations are taken. If you do find one for sale, most likely at an unreasonably high price, you should take the time to consider how well your brand will (or will not) stick with your potential customers.

Sounds different
As Guy Kawasaki points out in his book The Art of the Start, the name you choose "should sound like nothing else. For (a bad) example: Claris, Clarins, Claritin, and Claria. It's hard to remember which name refers to software, cosmetics, antihistamines, or marketing. Even if you did remember, it's likely that you would associate all four words with one category, and that can't be good in three of four instances."

Action
If you think you've found a good name, run it by your friends and ask them to name the first thing that comes to mind. More importantly, ask them why it came to mind. If the answer is because your name reminds them of an already existing brand, it is best to continue your search.

Verb potential
Think "Xerox" or "Google". A generic, pronounceable word that means nothing is the best launching pad for a brand to become unique enough to develop into its own verb. If you can imagine your customers recommending to others that they "[your name] it", or that they spend their time "[your name]-ing", then you've got a promising brand name.

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