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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

Why business name generators don't work?

What is a brand and branding? It's communication and if done correctly, an inspiration of emotion and connection. Now there's no doubt that generators, especially these days, can have quite impressive amounts of data behind them. However in order to succeed in branding, you need both organized data and emotional, cultural and social intelligence - the latter are things that generators simply cannot provide.

A business name generator can't successfully quantify the current social emotion toward a word or even the potential negative connotations of a word in one industry, versus the positive connotations of a word in another. A generator can't completely grasp nuances of common expressions or modern slang and when they're appropriate or not. A generator can't quite abstractly understand the energy or emotion a name conveys, for example can it help you find a fun name that does not simply contain the keyword "fun"? What if this seemingly unrelated keyword could be the perfect cool, abstract expression for what you do?

All the tags, categorizations and keyword triggers that it would take to successfully make a generator essentially thoughtful rather than calculating will still need constant human input. BrandBucket realized this long ago and has responded by combining the two into a highly curated marketplace that uses a robust search engine that's constantly being fed name evaluation information by a dedicated team of branding experts. We understand that you want to hear the best options, not an aggregate of all options - so we built a domain marketplace that lets you do just that.