Search and Reference Business Names

A good name for a research company is one that resonates with the target audience and communicates the firm's core values or services. For example, 'Nielsen' is a global leader in market research, known for its data and measurement capabilities. The name 'Nielsen' is tied to the company's founder, Arthur C. Nielsen, symbolizing a legacy of trust and reliability in the research field.

Cool research company names often embody innovation and freshness. 'FireEye', a cybersecurity research company, uses an evocative, powerful image to convey its mission of vigilance and defense against cyber threats.

Similarly, 'DeepMind', an AI research firm owned by Alphabet, the parent company of Google, suggests depth and complexity, implying advanced, cutting-edge research in artificial intelligence.

Catchy research firm names are memorable and easy to recall. They often have a rhythm, rhyme, or alliteration. 'PitchBook', a financial data and software company, has a catchy name that alludes to its core offering - providing information ('book') on investment opportunities ('pitch').

'YouGov', a British international Internet-based market research and data analytics firm, combines 'you' and 'government', generating a catchy name that underlines its mission to provide a voice to individual opinions in the formation of public policy.

Unique names help a research firm to stand out in a crowded marketplace. 'Frost & Sullivan', a business consulting firm involved in market research and analysis, has a unique name that reflects its co-founders' surnames, highlighting the firm's heritage.

'Gartner', a global research and advisory firm, also has a unique name that is tied to the company's founder, Gideon Gartner. The uniqueness lies in its clear and authoritative sound, creating a solid corporate image.

Classy research company names often convey a sense of sophistication and professionalism. 'McKinsey & Company', a worldwide management consulting firm that conducts qualitative and quantitative analysis to evaluate management decisions, exudes class and authority through its name.

'Forrester Research', another well-known research firm, has a classy name that presents an image of stability and dependability, critical factors for businesses seeking insightful research.

One-word research company names can be powerful and memorable. They often need to be broad enough to encompass all the services provided by the company but still be specific enough to be meaningful. 'Ipsos', a global market research and consulting firm, has a succinct, one-word name derived from the Latin phrase 'Ipse se nihil scire id unum sciat', implying 'who knows that he knows nothing, knows everything'.

'Respondi', a market research company that uses digital technologies, is another example of a one-word name. Derived from the Latin for 'respond', the name reflects the company's mission to facilitate communication between brands and consumers.

Naming your research firm is a strategic blend of understanding your unique service, target audience, and the image you want to project. Consider these examples and guidelines as you craft a name that's perfectly suited to your research firm.