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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

What is the best TLD for a business domain name?

.com, .net. .org, .info, .us, .me, .tv... There are so many options for choosing a business name TLD (Top Level Domains) that trying to explain the intended purpose of each would take up this entire post. But if you are starting a new business or building a new product and you want to reach the global Internet audience, there is only one that matters. ".com" is the first thing that comes to mind when anyone says the word "website."

No matter what your company name is, someone will hear it and immediately think to type in YourName.com. You can't afford to miss a single one of these "type-in" visitors that may not take the time to search for you if they don't immediately land on your website. If you do end up with a .net or a .info, chances are that you will have to insert the full website URL into your marketing message and say the name over the phone so often that your business name and your domain name become one and the same - possibly not what you intended when you first envisioned your brand. And think about this: nowadays, more and more companies are dropping the "http://" and "www" from their URLs in their advertising. And soon, "As society embraces the Internet," says Martin Lindstrom, co-author of Brand Building on the Internet, that the "dot com will disappear too." Everyone will just assume that you have the .com!

There is also an implied status symbol in owning the .com If you own the .com it means you were there first. When you have a .net or anything else, it conveys that you were late to the game. By owning the .com, you immediately establish yourself at a higher level.

Country-code specific TLDs (ccTLDs), such as .co.uk for the United Kingdom, .cn for China, and .de for Germany are becoming popular among residents of those countries that think first to look for a company that speaks their language and does business in their region. If you do significant business in a particular country, we highly suggest purchasing the corresponding ccTLD; however if you have any plans for going global, and supporting multiple countries from one place on the Web, you should, rather you must own the .com.

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