Frequently Asked Questions
How can Brandbucket help me find the perfect PR business name?
Information, image, and reputation are all important pillars when dealing with a person or organization's public position. Our handpicked PR/ Public Relations Company Names will give your client a sense of trust and understanding that your business is looking out for their best interest.
Whether your company is managing celebrities, multi-national companies or politicians, a strong foundation and positive connections with the public are vital. Lead the industry in proper practices and a strong foundation by starting with a solid name.
How Do You Name a PR Company?
Creating a solid, effective name for a PR agency is a process that involves several steps:
- Identifying your brand identity: Your brand is more than just your logo or tagline – it's your essence. The values, mission, and unique selling points that define your business should reflect in your brand name. Edelman, a global communications firm, derives its name from its founder, Daniel J. Edelman, underscoring the personal reputation and credibility they value.
- Identifying your target audience: Who are you catering to? If tech startups are your focus, your brand name should resonate differently compared to when luxury fashion brands are your primary clientele. Tech Image, for instance, might appeal more to tech-savvy audiences, whereas Luxe Communication has a more luxurious feel.
- Simplicity is key: An easy-to-pronounce, easy-to-remember name like Weber Shandwick, another global PR firm, ensures your company is effortlessly recalled and mentioned.
- Originality rules: Steer clear of names that are too similar to existing brands to avoid confusion. Unique names like Burson-Marsteller (now Burson Cohn & Wolfe) stand out, making them easier to remember.
- Availability check: Make sure your preferred name is legally available and the matching domain is free for your website.
What are some Cool PR Agency Names?
Cool PR agency name ideas often fuse industry lingo, modern language, and clever wordplay. These brands have nailed it:
- BuzzFeed: Although BuzzFeed is known primarily as a news and entertainment company, its PR arm is just as impressive. The 'buzz' in their name indicates creating hype around their clients.
- Firefly Communications: The name paints an image of a small, bright light — a fitting symbol for PR firms aiming to highlight their clients' reputation and image.
- Octopus Group: The octopus symbolizes versatility and intelligence — characteristics a PR firm needs to juggle varying client demands effectively.
What are some Catchy Public Relations Company Names?
Catchy public relations agency names that roll off the tongue are more likely to stick in people's minds. Check out these examples:
- Waggener Edstrom: The rhythm and flow of the words make this PR firm's name catchy. The repetition of the 'E' sound in 'Waggener Edstrom' creates a pleasant harmony.
- FleishmanHillard: This firm, a result of a merger, has a name that flows well due to the repeating 'H' sounds.
- Hill+Knowlton Strategies: Using a '+' sign instead of 'and' gives this PR firm a modern, catchy vibe. The word 'strategies' clearly communicates their mission.
What are some One-Word Public Relations Company Names?
One-word PR company names can pack a punch and are often memorable. Here's a look at a few:
- Havas: This global PR firm has a unique, punchy, and easy-to-remember single-word name.
- Meltwater: The firm’s name implies fluidity and adaptability — crucial in the ever-changing PR landscape.
- Cision: A global PR software company, Cision has a clear, strong, one-word name that’s easy to recall.
What are some Classy Public Relations Company Names?
Classy PR company names hint at a higher level of service and sophistication:
- Brunswick Group: The firm's name gives off an air of elegance and sophistication, reminiscent of renowned brands in other industries.
- Ketchum: This PR firm shares its name with a high-end resort town, giving it a sense of exclusivity and prestige.
- Bell Pottinger (now defunct): Although it controversially folded, this PR firm's name had a sense of classic British sophistication.
What are some Unique Public Relations Company Names?
Unique PR company names are memorable and distinctive, helping the firm stand out in a crowded landscape:
- BlueFocus: This Chinese PR firm combines an attention-grabbing color with the concept of focus, indicating their meticulous attention to detail.
- Racepoint Global: The term 'racepoint' conveys dynamism and forward momentum, reflecting the fast-paced nature of PR work.
- Golin: A play on founder Al Golin's last name, the name stands out for its simplicity and personal touch.
Creating a compelling name for a public relations agency involves a clear understanding of your brand, audience, and industry. Whether you choose a cool, catchy, one-word, classy, or unique name, ensure it's a true reflection of your brand's mission and values. Stand out among public relations agencies with business name ideas that aren't just memorable, but also tell your story.