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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

Why is pronunciation important for a business name?

You've launched your site. Your first customers loved it, but growth has slowed. Wait...What?! Why?! Well, you've seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly. It's one thing if your brand is Cartier or Louis Vuitton (those brands probably don't even want you if you can't pronounce their names). But you want everyone (and their mother) to come use your site, so you need to make it as easy as possible for them to tell other people about it.

When choosing a business name, ask yourself:

How many variations of the pronunciation are there?
Take a good look at the makeup of your name. Are the letter and vowel combinations similar to dictionary words that everyone is familiar with? If your name contains letters that can have multiple pronunciations (like a soft "G" or hard "C"), is it pretty straightforward which pronunciation people should use?

Do users experience a moment of hesitation before trying to say the name?
Even a split second of delay between looking at a word and saying it out loud can indicate trouble. The pronunciation of your name should come naturally to everyone who sees it.


  1. Email your potential domain name to five friends.
  2. Ask them to leave you a voicemail pronouncing the name.
  3. If they all say the same thing with no hesitation, you're golden.

Finally, does it work well across speakers of different languages?
For instance, in English a "y" usually rhymes with "eye" or "spy", but in Spanish a "y" rhymes with "see". Also certain traits of the English language like the silent "e" at the end of a word don't exist elsewhere. Take Skype for example-in America most users pronounce the name without the last letter, similar to "hype". However, in some parts of Europe and the Middle East, the brand is pronounced like "Skypee".