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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

What is a brandable domain name?

Sometimes called "vessel" names, the majority of the domains on BrandBucket are non-keyword names that have no specific meaning. While our names may not have a direct relation to your business or product, they can convey qualities that are important to your company (like strength), or an overall feeling (like youth and fun).

Names that are free from keywords become strong brands over time, and allow you to expand your business without being restricted (and having to change your name in the future). If Google had launched as "SearchEngine.com", their brand wouldn't have become a verb, and they wouldn't have been able to develop the many different products they are now famous for.

Remember, a brand starts with a good name, but the brand itself is a result of communicating your personal voice and priorities to your customers through your business as a whole.

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