Whether you are rebranding a global consulting firm or starting a new consulting company, understanding the naming process is crucial to success. Here are a few tips for success in choosing your consulting company firm name or business name.
Use Related Words
Synonyms for the word consulting are advisory, consultant, and consultancy.
Keep It Simple
A good consulting firm name should be easy to remember and pronounce, avoid hard-to-spell names. Using short made-up words or phrases may be a good way to find names for consulting companies that are both unique and easy to retain.
Define your brand identity
Defining your brand identity will help you appeal to your target audience. Think about what your business's unique value proposition is and how you want to be perceived by potential clients.
Keep it short
A business name that's too long will be hard for people to remember and may get shortened anyway. Name your farm simply and concisely so that people can easily recall it.
Keep your industry in mind
Never discount the importance of choosing a consulting company name relevant to the services you provide. Your customer must feel that you can go above and beyond to fulfill all their requirements, and more.
Make sure the name is not too similar to another business
You don't want to choose a name that's too similar to another business in your industry. Not only will this create brand confusion and make it difficult for customers to find you, but it could also get you into legal trouble. Avoid names that are too close to other well-known businesses or those in your direct competition.
Get feedback from others
Once you've narrowed down your list of potential consulting names, it's time to get some feedback from others. Asking family and friends for their thoughts on the names you're considering will help you get a better sense of a business name's potential. So share the list with colleagues and see what they think. The more feedback you can get, the better.
Don't forget about social media
In today's digital world, it's important to consider how your consulting firm's name will look on social media. Choose a name that's easy to spell and search for online. Avoid names that are too long or difficult to pronounce.
Make sure the domain name is available
Before settling on a new consulting name, make sure that it's available as a domain name and that you can trademark it. All BrandBucket business name ideas come with matching domain names, you can skip the extra work and use that time to attract clients.
