Poetic Business Names

Rhythm and Meter

Like poetry, the best business names often have an innate sense of rhythm and meter. This gives them an appealing sound, which, in turn, aids memorability. For example, Coca-Cola employs alliteration and a rhythm that makes it catchy and easy to recall.

Metaphor and Symbolism

Metaphors add layers of meaning to a simple name. Apple, for instance, is not just a fruit; it symbolically represents knowledge (think Adam and Eve) and simplicity.

Consonance and Assonance

The strategic use of consonance (repeated consonant sounds) and assonance (repeated vowel sounds) can add musicality to a business name. Take, for example, Dunkin' Donuts or PayPal. These names use consonance and assonance to make the name flow better.

Amazon: Evoking the vast and endless Amazon rainforest, this name reflects the company's expansive inventory.

Twitter: The name is meant to signify a short burst of inconsequential information, mimicking the sound of a bird, which is both memorable and fitting for the service.

Tesla: Named after Nikola Tesla, the inventor and electrical engineer, the name adds a historical and innovative edge to the brand.

Starbucks: Named after a character from Herman Melville's "Moby-Dick," the name evokes maritime tradition and high-quality commodities.

Airbnb: A unique, abbreviated form of "Air Bed & Breakfast," it's catchy and quickly informs you of its business model.

Should I Sacrifice Meaning for Aesthetics?

The aim should be to find a balance. While a poetic name can make your business stand out, it should also be relevant to your business model or industry to avoid confusion.

How Can I Test the Name's Effectiveness?

Consider running focus groups or surveys to test the name's recall and interpretation. You can also look into domain availability and search engine optimization (SEO) to make sure your poetic name is easy to find online.

Will a Poetic Name Limit Business Expansion?

A well-chosen name will be broad enough to allow for business growth. Amazon started as an online bookstore but chose a name that wasn’t book-specific, thus allowing them to expand into different domains.