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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

What is the difference between a domain name and a business name?

The best practice in order to build your business name into a recognized and trustworthy brand is consistent messaging. This means that you want your domain name to be an exact match to your business name - though potentially it could be ANYTHING. You want both your business name and your domain name to be credible and professional and whether its due to the domain being too expensive or simply unavailable, you may need to use an alternative. However as your business grows you'll find that your exact match domain will become increasingly valuable to you and unfortunately, increasingly more expensive to acquire.

Did you know that before they acquired, was the original home of the file hosting behemoth, DropBox? And even the unicorn Uber began its life in the startup jungle using the Internet address of So you won't be surprised when I tell you that the social media giant, Twitter, got its auspicious start with a misspelled version of its brand using the domain Across the board, they all eventually made their digital hubs at their exact match domains.

The serious benefits of having the matching domain for your business name does mean that you'll want to plan ahead. If you don't keep the domain availability in mind you'll fall into a painful loop of choosing a name you love only to find that you need to start the creative process all over again because you can't secure the domain. That's why BrandBucket, where all domains are curated for their brandability but also guaranteed available and transparently priced, stands out among other naming resources. It's not only the place to buy a domain, it's also the place to find a great business name.