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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

What is a domain name?

At its core use, think of a domain as the address to your digital real estate. Just like when you open up your GPS and punch in an address, you open up your browser and punch in a domain to get to a specific place. What's nice about a domain is that there's no driving or traffic - just a few seconds of internet loading and you're there!

Technically speaking, a domain is comprised of three levels. The Top Level Domain (TLD), which is also known as the "extension", indicates the website's purpose. For example ".com" is short for commercial and indicates business purposes while ".org" is short for organization and indicates community or non profit purposes.

The second tier of a domain is the website's individuality or name. This part of the domain should ideally be identical, if not very close, to your brand name. It's been proven that web users become confused and even untrusting of a site if there is discrepancy in this tier. For example when you go to you expect it to be the site of international financial servicer Paypal. If you're asked to do a transaction or provide financial information and notice your browser says, you'd hesitate. Further, not all users will necessarily take the time to look up a company's site. They tend to simply punch in the name followed by .com and if you think about it, that domain can just as easily be anything else. For instance it could be someone's personal finance blog, which would be major loss of brand recognition and traffic for Paypal. You want to make sure it's as intuitive and simple as possible for your audience to find you.

The third tier of the domain is a URL prefix (ie. "www.") which is mainly background information for your browser. Including it within the domain is unnecessary and can actually be distracting. Try opening your browser and typing in and then - which one is easier and more memorable? And they both get you to the exact same place.