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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

How to avoid conflicts when choosing a business name?

You're done choosing a business name, you launched your company, sales are flying and you get a letter via certified mail that states your name violates a federal trademark, and that you must immediately cease use, transfer the domain, and pay damages equal to all profits that you have made. Think it can't happen? It's a nightmare that can be easily avoided.

Before settling on any new brand, we recommend following these steps to avoid trademark conflicts. If you encounter a conflict, you can stop before the next step, and pick a new name.

Google Search
Type the name into Google and check the results for products and services that may be in your business category. Also make a note of how many Google results are returned when you do a search. The fewer, the better.

Domain Search
If your domain name can have multiple spellings, use a WHOIS service (, to see if those alternatives are already registered.

Search Trademarks
Use a website like the United States Trademark Electronic Search System to see what registered trademarks (live and dead) currently exist for your country.

Hire a Firm
If you're still in the clear by this point, you may want to hire a reputable firm to find any relevant trademarks, service marks, trade names or domain names that may conflict with yours. A general search is approximately $400.

Hire an Attorney
Of course you can always start here and skip all the others, or skip this step completely, depending on your search skills and budget. Still, this is the most thorough way to make sure you're protected.

Beyond trademarks, there is always a chance that your potential name is generic enough that it can just be downright confused with other brands, or that it can be lost in an overwhelming amount of Internet search results. Overall, you want to make sure your customers identify your brand with you, not with something or someone else.