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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

How to apply the lean startup methodology?

While operating a lean business is often associated with the tech world, the principles of it generally apply to a range of companies and industries. Ries' methodology is broken out in a book via three areas. They are:

The first step is to adopt what Ries calls 'validated learning' to determine whether your business concept is valid - not just today, but in the long-term. Ries challenges entrepreneurs to gauge whether they are making progress, in part by using an adapted version of scientific experimentation.

Once your vision is validated, Ries has instructions for how to build a minimum viable product to test key assumptions about the product, market, and customer base. The good news? If you find some of your assumptions are challenged, the methodology also incorporates a gauge for when it's time to pivot, and when it's time to stay focused.

The final step is to apply the Build - Measure - Learn feedback loop (established during the Steer segment) as quickly as possible to stimulate growth. Assuming your product or idea has enough juice to take off, the methodology provides a vision for the future, one that encapsulates the next wave of business concerns - from manufacturing to scaling up to organizational design.
Ideally, the Lean Methodology should be applied to all aspects of your business. It's not just about getting the business off the ground by determining its viability. You can also apply it to parts of the business that will help you grow - like your brand.