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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

Can real words and expressions be good business names?

An apple a day. Twerking. Blue moon. What do all of these words or expressions have in common? They're part of our everyday vernacular for one thing, but they also all have a certain 'sticky' sound to them.

What is stickiness? It's when a word or phrase manages to breakthrough from being slang or a locally used expression to become something we actually associate meaning with. For example, 'sunny side up' exudes much more cheer when ordering your breakfast than simply saying 'yolks facing up'.

Real words or phrases possess multiple benefits for new brands that are looking for a catchy name. First, they are easier to remember. While an abstract name may be easier to 'own' from a branding and marketing perspective, it can also be more challenging to recall when you're first exposed to it. A real word or phrase tends to stick in the mind, making it easier and more likely for potential customers to track you down.

Another benefit are those associated meanings that exist with a real word or expression, like the sunny side up example above. Again, an abstract name may evoke certain aspects of a real word, but a real word does that all on its own. To use another example, if a brand name included the actual word 'dream' in it, it automatically evokes a whimsical, enjoyable vibe. If another brand name was called something like 'Dremisa', it hints at the root word, but may not instantly capture your imagination until you understand what the brand is about. Real words are a shortcut to tap into your customer's emotions and associations.

There's yet another benefit to using real words or idioms. They can actually help you gain some additional exposure as people searching for specific words may stumble upon your site - and like what they see.

While real words and phrases are a valuable asset to your brand, don't be afraid to switch things up and find a clever twist on your words of choice. To expand on another example, 'A Mac A Day' plays off of the common expression 'an apple a day', but immediately brings to mind technological connotations. It's still memorable and still rooted in real words - but it's also distinctive enough to stand on its own, meaning you'll have a higher probability of securing the URL you want.

Don't think that you have to use real words to have a successful brand - just recognize there are some benefits to doing so. Many abstract names have succeed in becoming part of our vernacular too. To use the most famous example of them all, 'Googling' is now a full-fledged verb understood by just about everyone. When selecting a brand name, just keep in mind - real words work great as a jumping off point for your creativity.