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Business Names 101

What makes a great business name?How do I choose the right name for my business?What is the best TLD for a business domain name?Why is pronunciation important for a business name?How to avoid conflicts when choosing a business name?How to choose a unique business name?Why choose a business name with longevity?What is the best length for a business name?Why are some letters more common in business names?What is the difference between keyword and invented business names?How does spelling affect your business name?Can real words and expressions be good business names?How to choose a business name with great retention?Why business name generators don't work?

Domain Names 101

What is a domain name?What is a domain name registrar?What is a premium domain name?What is a brandable domain name?Why a .com domain name is the best option?What is the difference between a domain name and a business name?What is the difference between a business name and a brand name?

Lean Branding 101

What is a lean startup?How to apply the lean startup methodology?What is lean branding?How to apply lean branding to business naming?How to brainstorm domain names the lean way?

How Brandbucket Works

Why use BrandBucket to find a business name?Who are BrandBucket customers?Who are the people behind BrandBucket?How does BrandBucket curate its names?How do I find a name on BrandBucket?What type of names will I find on BrandBucket?What do I get when I buy a name from BrandBucket?Does my brandbucket name come with a trademark?How do I buy a name on BrandBucket?What happens after I buy a name from BrandBucket?What is BrandBucket's refund policy?

What type of names will I find on BrandBucket?

Business naming is both an art and game of chance. In the modern business climate the landscape is cluttered with attention seeking brands betting their success on the nuance of name recognition. Names can be obvious (pets.com), have a relatable meaning (Lyft) or are more esoteric but infer a mood or feeling (Google).

It's said that "the good names", or those very literal names are taken, but are they? Enter brandable names. Think more broadly, consider the long-term evolution of your business. What makes sense today may not be the case next year. Your name should be more encompassing, not tied to a keyword or literal translation of your business.

Many names on BrandBucket are non-keyword names that have no specific meaning. While some names may not have a direct relation to your business or product, they can convey qualities that are important to your company (like strength), or an overall feeling (like youth and fun).

Names that are free from keywords (also known as "vessel" names) become strong brands over time, and offer the flexibility to evolve a business without the restriction of a keyword-based name. If this is uncharted territory for you, test the names you like with colleagues and friends for some guidance.

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