How does BrandBucket curate its names?

At BrandBucket, we are constantly thinking about the various words, sounds, letter combinations and characteristics that contribute most to a good business name. After years of building companies and watching other companies get built, we finally decided to develop a short list of the common characteristics that all good brands seem to have.

We came up with "traits" that make up a good name: Length, Real Word/Expression, Alphabet, Pronunciation, Spelling, Conflicts, Industry Match, Longevity, Uniqueness, and General Retention. We then added an extra category specific to domain names: TLD (Top Level Domain). We cover these in our Business Names 101 series in more depth to help you think like we do when it's time to name your business.