Using Your Website To Brand Your New Business Name
Buying a domain name is the first big commitment to starting a website or online business. The goal is to get the .com of your business name. Getting your web address is crucial to be found in the marketplace, the website is the new store front and this is the foundation to your new business name.
When choosing a business name you think of the tone, connotation, literal meaning, memorability, length, pronunciation, and many other details that become a part of your brand. Your website has to match the same tone and feeling as your business name, helping to complete the package. How do you add visual aspects to this brandable name? Here are some tips to using your website to turn your brandable name into a brand name.
Color: Choose the colors of your brand. Something as powerful and obvious as color needs to remain consistent. Consider the connotations and uses of each color. Red, yellow, and orange all pop and grab attention but they often have a urgency to them. Fast food chains decorate with red and yellow so you eat your burger and go, where as sit down restaurants decorate with blue and purple to encourage relaxation. The same is true for your website, ebay.com uses yellow and red where logopond.com has muted tones and darker colors – they serve a very different purpose. Color will create recognition. The toddler knows that large yellow box contains cereal rings of delightful finger food, even in the case of off brand Cheerios, they still use that big yellow box. Decide on a color for your new business and use it everywhere you can.
Logo: Your logo needs to be just as consistent as your color, in fact, it should include the color you have decide to brand with. The logo can either be a symbol or a font, the difference is Pepsi and Coco-Cola. Though these logos have had changed over decades of branding they have remained consistent with a style and the colors. Pepsi has always used red, white, and blue and Coca-Cola has always utilized their alliteration with classic lettering.
Design: When designing your web page take into consideration how you will use this address to advertise the image you are building. Once you have established a name and a logo you need to spread this all over your website. With headers, footers, links, and tabs branded with your color and your name plastered on the top, bottom, and in the content and your logo placed on every page of your website there should never be a question of who you are and who’s website this is.
Content: The creative part of branding is important to get people to visualize your business but to establish this image as trustworthy, respected, and necessary you need to utilize your website and fill it with your best content. What you say is just as important as how you say it. Remember who you are targeting and how to reach them most effectively to give them the strongest sense of the tone of your brand. Decide if you want to come across as playful or as serious, it wouldnt make much sense for an accounting firm to have a ton of light fluffy content but it would be silly for a social network to speak incredibly serious. Edit your content and make sure it always says what you want and how you want it to be heard.
Interface: Consider how your customers and clients should interact with your website. When your website is your store front you need to insure that you advertise, label, and make help available to customers just as you would expect in a store. For some business it is essential to have the most minimal interface geared specifically to your clients while others need to take the time to build a dynamic and interesting web page. This can change as your business evolves and grows but being aware of your audience gives you an excellent guideline to how they need to work with you. It is encouraged to adapt and improve your original interface.
All of this should guide you to creating the best website for your small business. Websites are vital to branding, so when designing, be sure to know your brand and stay consistent.