Product or Company Invented Names
In coming up with invented business names or product names, it is important to remember that not every made up word turns out to be successful as a brand name. A lot of people can make up a lot of nonsense words, but all of them do not get a place in a dictionary, encyclopedia or even in the world of marketing. So it is imperative to be able to make up words which truly make sense somehow to not only to you, but also to the people who will be hearing or reading or even using the words. As a company or business owner, this factor becomes even more crucial for you. If you decide on using invented product or business names but cannot come up with good ones, there is no use of making them up in the first place.
So what exactly are invented names? Are there any types or categories of them? What are the specific pros and cons of each of the types? Why is it important for you to know all these? This article is going to address all of these questions, so that it is easier for you move step by step when trying to find unique and appropriate invented names for your business, company or product. Without being aware of these seemingly simple things, you may end up taking wrong decisions when it comes to naming your product or business with invented words.
Before moving on to the meaning of invented names, remember that each and every name had to be invented at some point in time. So every single name is an invented name. But by a formal definition, invented names are basically those names which have been created recently via the combination of letters and syllables that have a pleasing sound to them. They can also mean names which are based on vocabulary words which are not traditionally utilized as names.
Types of invented names
1. Names based on Greek and Latin roots (such as Agilent and Alliant)
Advantages of using such names:
When you are going for the trademark process of your product or business name, you will soon realize that invented names with Greek or Latin roots work better than the traditional more common names as they tend to be a lot more distinctive than what others have trademarked till now.
These names are also the best ones if you want to get a domain name without having to use a modifier. Such names also tend to be devoid of negative associations or connotations.Keep in mind though these names sound serious, due to their Greek or Latin roots and therefore work best for professional, international and more corporate brands.
Disadvantages of using these names:
Such names require a significant amount of costly advertising to be done so that people can understand their meaning as well as remember and recall them – something which becomes a bit too difficult due to their Greek and Latin roots. Although no negative associations, these names tend to possess an inherent cold sort of linkage within. Because people won’t understand their meanings instantly, such names do not usually communicate any emotion or image by themselves and thus, have no marketing value.
2. Poetically constructed names (such as Oreo and Google)
Advantages of using such names:
These poetically invented names made up focusing on rhythm and experience of pronouncing them are easily trademarked for being unique. This distinctiveness also helps in the possession of domain name. The names have been fabricated in such a way that people, can recall and repeat these names, which boosts up the possibility of positive word of mouth. Such names are easy-to-remember, has an emotional appeal as well as a certain marketing value that helps it to gain awareness and preference quickly.
Disadvantages of such names:
These names are not easy to get approved by the entire company as you will need to be able to present adequate facts and research conducted before trying to persuade others about the advantages of such names. They may seem positive and sound appealing in English, but they may also have a negative connotation in other languages. Do your research before committing to such a name.
What type of name have you gone with? Share with us in the comments.