brand naming

SMILE and SCRATCH Your Way to Brand Naming Success

Finding a brand name should not be hard. Try these true and tested tricks to make sure you narrow down your potentials to that perfect name.

lean branding

Lean Branding in Business Naming (Part 3 of 3)

Find out how the lean startup methodology can be used as lean branding and specifically when selecting and applying a brand name.

Lean Branding

What is Lean Branding? (Part 2 of 3)

How to incorporate the lean startup methodology into your branding to come up with lean branding that you can build and measure.

business naming

Brand Ideas From Across the Sea

Looking for inspiration from other cultures and languages is a great way to find viable brand ideas for your next startup.

lean startup

What is a Lean Startup? (Part 1 of 3)

Lean Startup methodology aims to correct this common, flawed practice of starting a business. Learn how in our 3 part series.

domain extension

The King of Domains

In days gone by Elvis, Michael and Bud were the kings of rock, pop and beer. But there’s one king that still reigns supreme. He wears no costume and he can’t be bottled. But he is the modern day king of domain names and they call him: Dot-Com.

choose business name

How to Choose a Business Name, Part 11: Retention

There are scientific characteristics that make up a good business name, and these are covered in this series so you can choose a business name easily.

business name

Behind The Business Name Mattermark

We love to showcase business names that clearly are smart and easily brandable. Case in point Mattermark, a BrandBucket business name with lots of potential.

Unique Brand Name

Zomato – A Unique Brand Name

Zomato made headlines when they acquired Urbanspoon, but their unique brand name definitely played a role in elevating their success in USA and Canada.

Company Rebranding

Company Rebranding of Envato

Envato came to BrandBucket in 2008, looking for a new name. Read on to see how a company managed to rebrand and build upon its product base so successfully.