cool brand name

Stripe: The Evolution of a Cool Brand Name

After several attempts at capturing the essence of what they do in a cool brand name, the brand Stripe was born.

brand name

Winning Companies have Winning Brand Names

Cool brand names that won the TechCrunch Disrupt Startup Battlefield 2016.


Are These Startups Ahead of the Curve?

Since no one can accurately predict the market trends of b2b tech, these startups try to invent it.

Tech Startups

It’s a Brand New World for Home Tech Startups

Home tech startups are quickly penetrating and revolutionizing our lifestyle. The future is today and here are some of the tech startups that are bringing it to your door.

Unicorn Company

Brand Your Startup Like a Unicorn

A unicorn is a startup that’s reached a valuation of $1 billion or more. We all wish to achieve this level, and it all starts with your branding.

Invented Brand Names

The Top 8 Advantages of Invented Brand Names

Invented brand names are a great alternative to traditional brand names based on common words. In other words, the alphabet is your sandbox to play with.

Trademarking Your Business Name

Trademarking Your Business Name

If you’ve got big plans for your business, then it’s important to protect it. Here’s everything you need to know about trademarking your business name.

Powerful Brands

The Marriage of Two Powerful Brands: Fixed and Lawgix

This past month something remarkable happened. Two powerful brands got married when Fixed was acquired by Lawgix.

business naming

Learning from Startups Around the World

Learning from startups around the world on their ingenious branding and business naming techniques.

good brandname

Did Your Startup Get Funded This Spring?

A good brandname helps a new venture to stand out from the crowd and get the attention, and the funding it deserves.