You picked a name, you launched your company, sales are flying…and you get a letter via certified mail that states your name violates a federal trademark, and that you must immediately cease use, transfer the domain.
You’ve launched your site. Your first customers loved it…but growth has slowed. Wait…what?! Why?! Well, you’ve seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly.
If you are starting a new business or building a new product and you want to reach the global Internet audience, there is only one TLD or “top level domain” that matters: .COM
After years of building companies and watching other companies get built, we decided to develop a short list of the common traits that all good brand names seem to have.