How to choose a business name and avoid conflicts

How to Choose a Business Name, Part 3: Conflicts

You picked a name, you launched your company, sales are flying…and you get a letter via certified mail that states your name violates a federal trademark, and that you must immediately cease use, transfer the domain.

Business Name Pronunciation

How to Choose a Business Name, Part 2: Pronunciation

You’ve launched your site. Your first customers loved it…but growth has slowed. Wait…what?! Why?! Well, you’ve seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly.

Choosing a name TLD

How to Choose a Business Name, Part 1: TLD

If you are starting a new business or building a new product and you want to reach the global Internet audience, there is only one TLD or “top level domain” that matters: .COM

Not like many

How to Choose a Business Name – An Introduction

After years of building companies and watching other companies get built, we decided to develop a short list of the common traits that all good brand names seem to have.