Choosing a Logo for Your Brand Name
Youʼve got the perfect name for your business. Itʼs catchy, easy to say, and easy to remember. Your pumped. But now you have another tough decision to make. Choosing a logo! Youʼve tossed around a few ideas, done a few sketches, and even have a few ﬂeshed out prototypes. But it just seems to get harder and harder to make a decision. Most of your concepts have potential, but which one will best represent your business and draw people in? Here are a few tips to help you make the right choice for your brand.
A logo needs to stand out. It needs to distinguish itself from the crowd. Otherwise, nobody will be able to recognize it, and raising awareness of your brand will be quite difﬁcult. Thereʼs a simple trick you can use to determine whether your logo isnʼt original enough. Simply show a few of your friends the logo without the name. Ask them to look for similarities between your logo and other known brandʼs logos. If they have a tough time associating the logo with a brand they know, you probably have a pretty original logo. If they can see a bunch of similarities, you should probably head back to the drawing board.
Have you ever wondered why people say they are “feeling blue”? Itʼs because blue tends to invoke a calm, relaxed, melancholy feeling. Colors can have great sway over our emotions. Its a scientiﬁc fact. Therefore, great consideration should be put into deciding on the right colors to use in your logo. Do you want your logo to have a fun feel to it? Or do you want it to take on a more serious tone? Make sure to use the colors that support your directive. Another thing to take into consideration is the number of colors that you use. Too many colors can mean more printing budget, less brand uniformity, and even make your logo slightly confusing to look at. Then again, many colors could work, if used tastefully. Go with your gut instinct.
When youʼve got you logo, your going to want to put it everywhere you can. Because of this, you should take into account your logo size and scalability. Will it be easily adaptable on horizontal and vertical banners? What is the minimal size, and can it be used well on common mediums? You want to get the most out of your logo, so make sure works well everywhere you need it to. Also, you should always use vector logos, and have ownership of the source ﬁles. This way you have free range to scale the logo anyway you want.
We discussed the importance of making sure your brand stands out. That being said, it also needs to be easy to remember, which means it should be as simple as possible. Making your logo too complicated can effect your brands memorability, as there is simply too much for a person to take in quickly. A great way to test this is to show someone your logo for 5 seconds, than have them draw what they remember. They should be recreate your logo fairly accurately from memory. If they can, and you implement the rest of the suggestions, you might just end up with a pretty darn cool and original logo for your brand to stand behind.