Find out how the lean startup methodology can be used as lean branding and specifically when selecting and applying a brand name.
How to incorporate the lean startup methodology into your branding to come up with lean branding that you can build and measure.
Lean Startup methodology aims to correct this common, flawed practice of starting a business. Learn how in our 3 part series.
Yahoo!’s 30 Days of Change campaign had all the hallmarks of a lean branding approach to their new logo design, but the result was anything but lean. Here’s why.
Thinking “lean” can help you get over the hurdle of choosing a business name. Lean Branding is about being mindful of your time.
Just like building a Lean Startup, you can build your brand as you grow, and refine it until it “clicks” with your customers.