Envato came to BrandBucket in 2008, looking for a new name. Read on to see how a company managed to rebrand and build upon its product base so successfully.
Virb was not born into the world of website building but started as a social network. We talk to Brad Smith about the business and name.
Nathan Sarlow of CobaltCow is a designer of websites and logos, and a brand developer. CobaltCow.com caught our eye not only because of the colorful and clear website but also because the name uses a clever alliteration with two words you wouldn’t automatically connect.
In this final interview with Mike Macadaan, founder of Twiistup, we ask, what is your process for naming a startup?
When online publishing company Tsavo Media acquired OpenSourceFood.com, they had a quandary on their hands. Should they rebrand?
Mike Macadaan has seen his share of .com names. As the founder of Twiistup, he sorts through hundreds of them and every year it sells out to entrepreneurs, press, technologists, and VC’s.