Anatomy of a BrandStorming Session: Interview with Mike Macadaan – Part 3
In this final interview with Mike Macadaan, founder of Twiistup, we ask, what is your process for naming a startup?
“When I first started naming I would ask people what tools they used to name products,” Mike said. “And no one had any good advice. I wish I had known about BrandBucket prior till now, because it’s clearly a tool that fits this need.”
As a resourceful entrepreneur, Mike had developed his own process (that works with or without using BrandBucket).
Here it is, in step-by-step format:
- Organize a “Flashmob” – three or four people who come together at once to hash it out.
- Throw every possible name on the table, and use [a tool like] BustaName.com to figure out more.
- Don’t stop until you have 300 names.
- When it slows down, keep thinking about the spirit of the brand, the attributes, mix and match words.
- Narrow down the 300 with the following criteria:
- It’s available
- It’s two syllables or less (three if it’s an amazing name)
- If you tell it to someone at a party with loud music, they remember it with no spelling errors.
- Narrow it to 2 or 3 names and keep one name as a code name for the project.
- Work with the name through the development process. After all the blood, sweat and tears you’ll know for sure if the name fits, before you even launch.