5 Rules for Choosing a Great Business Name

Choosing a Business Name

Great business names are not merely names and the success of the businesses depends on having a good business name that is memorable and catchy. Choosing a great business name that works for you is not easy. It requires a lot of effort and patience to generate the type of name you really want your business to be represented by. You would not like someone to make fun of your name or forget it as soon as it is heard.

Many people get stuck in this crucial process, not knowing which factors to consider and the steps to take when naming their businesses. This is why Brandbucket has gathered 5 most important rules to follow when trying to generate company names for your business.

What to look for when choosing a great business name

1. Memorable and easy to pronounce
The reason you are naming your business in the first place is so that your potential customers can recognize and remember your company. This is why your business name must be memorable. If it is not, people will just forget it. For the name to be memorable, it should be easy to pronounce. People tend to avoid complex company names as they take extra thought to be remembered and pronounced!

2. Visually appealing
How can your business name have a visual element? Try reading some company names you have never heard of before. The names will instantly make some pictures go through your mind. This is why it is extremely important that the name you choose for your company has a unique and positive visual element that does not bring any negative visions in mind when you first hear or read about it. Considering the name and its meaning in other languages is a must as well if you plan to target others in non English speaking countries.

3. Positive connotation
You wouldn’t want your business to be related to any negative things. The same should go for your name. It should be linked to everything positive and nothing negative. This is why before selecting company a name, you must double check to see if the name has any double meaning. Keep in mind both the denotation and connotation and make sure both have positive linkages. You also need to ensure that these positive connotations have a relevance to your company; otherwise they will not make sense. Remember that every company is different and therefore, you need to consider the different factors that are related to your business.

4. Informative
Since a business name should be a reflection of the business itself, it should say a bit about the business as well. Of course you will find a lot business names which say nothing about the business, but experts agree that informative company names do have a higher probability of success as they tend to instantly communicate with the customer about the essence of the company. Customers typically tend to remember the company names more quickly and for a longer period when the names have some relevance to what the company actually does. When you include information or clue about your business in the business name, it also boosts up the chances that others will be able to easily find your company.

5. Short
You may have the urge to keep a long and complex company name in order to be unique and different than others. However, it is a complete no-no. Shorter and simpler business names always have a greater chance to be remembered. People tend to remember and recall short names and prefer to pronounce them as well. Longer names tend to get either forgotten or shortened into something you didn’t think of in the first place.

When you have a few business name as a shortlist, use family and friends to test them. Send the shortlist via text and ask your friend to call you and pronounce them over the phone. Call others and ask them to spell them out and ask them to state what kind of business this name may be linked to. If they pass these simple tests and got your vote as well, then you found a winner!

Image by: Martin Fisch