4 Tips on Naming a Product

Naming a Product

Naming a product is a deceptively difficult task. It’s easier to write a 1,000 word essay than it is to pick out one or two words that perfectly encapsulate the spirit and function of your product while also appealing to consumers. We have four simple tips that will help you craft the perfect name.

What To Consider When Naming A Product

1. Consider Your Customer
There is only one group of people whose opinion you should worry about when choosing a name for your product, and that is the people who you think may be buying your product. If your target audience is young and trendy, opt for a more out-there name with personally. If your target audience are businessmen, you would want to tone it down and pick a functional name that sets a more professional tone. Good product names are tailor-made for the people who buy the product.

2. Consider Your Competition
To make your product stand out from similar products, you need to take the names of competitor’s products into consideration. Gain an advantage over the competition by selecting a name with a different rhythm and image. This will make your product stand out on the shelf .

3. Keep It Short
You may have an urge to be descriptive. If so, your desire is well-placed, as a good name does indeed hint at what your product can do for the user. But be sure to avoid excessive wordiness. Shakespeare said “brevity is the soul of wit”. The old bard was right: a short, snappy name is impressive and easy to remember. It is more difficult to make a unique short name than a unique long name, but this challenge will pay off with a name that is more memorable and more marketable.

4. Make It Up
In other words, don’t use a simple noun for your product. For example, don’t name your pen the “Feather”. The reference to the precursor technology of your product, the quill, is a nice touch, but there is sure to be some other product or company named “Feather” that could sue you for trademark infringement. Also, people are more likely to associate feathers with birds and pillows than they are your product. Unique products names avoid both of these problems.

But you don’t have to start from scratch. There are some small adjustments you could make to “Feather” to avoid litigation and earn a spot in the minds of consumers. Add a prefix or suffix to create an entirely new word (“TriFeather”), or create a compound by adding another word into the mix (“Featherpoint”).

As you can see from these examples, sometimes all it takes is a few letters to turn a name that is boring and legally-dangerous into a product name that is safe from litigation and stimulating to the consumer. You may also like to check out our full blog series on choosing a business name.

Got any suggestion or product names you like? Share them with us in the comment section below.

Image by: Jorge Jaramillo