10 Types of Names for Product Naming Success
Launching an actual product sounds way cooler than a service based business, and naming a new product sound fun, right? Yeah.. Right! Mark these words before jumping to this seemingly simple-looking process – product naming is not an easy one-step procedure.
Your product name will be a reflection of your product and in turn, a representation of the image of your entire company. Thus, it has to be right for your business. The name should be able to communicate strong, unique and favorable messages to your target market that you desire your product to do. Without a product name that is catchy and easily recalled and connected to, you cannot hope for the product to succeed.
This is why it is vital to be careful when naming a product. Make sure you do adequate planning and analysis, and research and testing throughout the naming process. You cannot just take out a paper and pen, think for a few minutes, and scribble down the best word you can think of. Of course you need to be creative too in the process, but it should be backed up by careful preparation and presence of knowledge in what constitutes a good name.
Types of product naming strategies to consider
1. Descriptive words
This is the simplest and one of the most effective ways of naming your product. Simply use a word or words that describe your product in terms of its functions, benefits and so on, as the name of the product. Sounds easy but when it comes down to it, you may find that most of the names and their .com domains are either taken or overly priced. Don’t give up though.. Keep digging.
2. Suggestive words
You don’t always have to go for descriptive words, when you can be a little mysterious by using suggestive words. These can hint at what the product revolves around or can offer to the consumers.
3. Prefixes or suffixes
Yes, you can successfully turn normal words into cool product names by merely adding prefixes or suffixes to the words. It is extremely easy and works too! Great if you found a name you like, but could not find the exact domain name.
4. Compound words
Here again you may faced with names you like that are already registered and being utilized by another company, leaving you with limited alternatives. The good news, however, is that you can mix and combine a few words to come up with compound words as unique product names!
5. Made up words
When options are scarce, you can always make up words from scratch for your product name. But make sure they fulfill all the criteria you want your product name to possess. These can be highly brandable in the future and can even turn into verbs. Think Google!
If you are unable to come up with available real words or make up words yourself, you can try changing the spellings of existing words to name your product. It’s not only simple and fast but also usually tends to grab attention too. But make sure the spelling altering is easy to state like saying “Virb” but with an i instead of an e.
7. Blended and tweaked words
If you want to do both misspelling as well as compound words, try tweaking and blending multiple words together. Be carefully creative here, keeping in mind the perception and preference of your target audience.
8. Places or persons’ names
You can also use the names of people or places as product names. However, this is one of the trickiest ways of product naming as it can hinder your efforts when trying to expand to other geographical areas or industries.
9. Acronyms or numbers
This might sound like a simple way to name products but it is a fiddly one. Acronyms, numbers or initials can be used as product names but remind yourself not to use overly complicated ones that people fail to remember.
You do not always have to use nouns or adjectives as product names. You can also utilize verbs effectively to name your product. Open up your mind and just be creative!
These are some of the ways of generating unique product names. What are most important to keep in your mind is what the product is all about, what you want your product name to communicate to your buyers and how your customers would accept and love your product via its name as well as performance. Make sure the name, promise and performance of your product all coincide with each other.
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