Knowledge comes in all shapes and sizes, and the ways you distribute this knowledge targets an individual group of people. Though the internet is now a major part of daily business and daily blogging is becoming more important, you have to remember the classic and conventional ways of building brands. Newsletters, ebooks, and white papers give a serious and professional tone to the information you're presenting and will attract a more "old school" clientele.
Businesses often get bogged down with branding their image to please their audience and forget that the best brands are not just a good image but knowledgeable, valuable, assets to their industry. Knowledge and quality sets the top brands levels above the rest. To position yourself among the top quality brand names you have to inform your audience of the advice and insight that makes your brand valuable, and writing is an important part of sharing what you know.
You have a large amount of experience and knowledge to share, or maybe some specialized business advice, or just something to say. You've decided it's time to embark on a new venture and your business is going to revolve around you and your blog. Now you need a name... Where do you start?
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