Each product and .com business out there has their story of how it came about. We were interested in the evolution of virb.com. The product we know as Virb was not born into the world of website building but started as a social network. We got a chance to talk to the lovely and witty Brad Smith about the evolution of the brandable domain virb.com in its transition of “hello website, goodbye profile.”
Photo by: Viajar
As you build your business you want to be sure to be in control of your business name. Trademark and secure that .com as well as all the other domain names available to control your brand name. When purchasing your first domain name you may not be sure of what domain extension to use and what are the benefits to each. A top level domain is important for a new website and those niche extensions can help you to find the right client base.
When buying a domain name for a new business many people like to look at the traffic the name is already getting. This is not an indication of how successful your online business will be. It’s true that the perfect keyword domain like Blogger.com will get get more automatic traffic because it is the simplest domain but anything past that number one keyword domain is not ideal for business naming. The domain becomes just a description of your business rather than a business brand.
Businesses often get bogged down with branding their image to please their audience and forget that the best brands are not just a good image but knowledgeable, valuable, assets to their industry. Knowledge and quality sets the top brands levels above the rest. To position yourself among the top quality brand names you have to inform your audience of the advice and insight that makes your brand valuable, and writing is an important part of sharing what you know.
Buying a domain name is the first big commitment to starting a website or online business. The goal is to get the .com of your business name. Getting your web address is crucial to be found in the marketplace, the website is the new store front and this is the foundation for your brand.
Follow us on 
