In the era of computerized telephone prompts, email auto-responders, and web-based customer support, your business brand needs to set itself apart by having a "human" touch. The live informal updates, and one-on-one communication that Twitter can offer goes a long way to personalize your new business domain and your brand through status updates, comments, @replies, tagging, direct messaging, and general conversations. The current wave of the web is grounded in social interaction and if your business wants to be involved with the internet it needs to be a part of this social sphere.
