Photo taken NASA March 10, 2010
When choosing your business name it is good to know who your initial marketing efforts are geared towards, but it is crucial to leave your business the opportunity to expand. Choosing a keyword domain is great if your business functions only in one region but if you do any work online where the world has access to your business you need to have a catchy brand name to be said in several languages rather than a keyword description in just one language.
