You've launched your site. Your first customers loved it...but growth has slowed. Wait...what?! Why?! Well, you've seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly. It's one thing if your brand is Cartier or Louis Vuitton (those brands probably don’t even want you if you can't pronounce their names). But you want everyone (and their mother) to come use your site, so you need to make it as easy as possible for them to tell other people about it.
