You have a large amount of experience and knowledge to share, or maybe some specialized business advice, or just something to say. You've decided it's time to embark on a new venture and your business is going to revolve around you and your blog. Now you need a name... Where do you start?
When online publishing company Tsavo Media acquired OpenSourceFood.com, a free site of user-submitted recipes, they had a quandary on their hands. Should they change the name that didn't fit the expanding brand or keep it since everyone was familiar with it?
Insurance giant AIG is looking to dump its tarnished brand. This past month during the House Financial Services hearing on AIG, CEO Edward Liddy revealed that while the company's healthy businesses would survive, its name probably wouldn't.
"I think the AIG name is so thoroughly wounded and disgraced that we're probably going to have to change it," he said.
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