The internet has made information, products, situations, and ourselves more accessible. This all-access pass has given consumers the need for transparency to build trust and loyalty. We already know who the CEOs and corporate heads are, now we want to know the employees too. We want to be kept up to date, we want instant news, and we want brand personality. So, allow your business to be what we expect and want -- accessible and transparent. Microblogging gives a face and personality to your business, revealing a taste in information, a sense of humor, and an idea of who is it that keeps the business running.
