Tag: rating

When there are infinite possibilities for your new brand, the one thing you do not want to do is choose a name that goes unnoticed among a sea of similar names. A lot is riding on your name: your company's uniqueness among competitors is very much linked to the name you choose, and showing creativity with your brand will help your customers build a long-term relationship with your business. A good brand name will last a lifetime, and grow with your company even if your business evolves or changes course.

At BrandBucket, we are consistently thinking about the various words, sounds, letter combinations and characteristics that contribute most to a good domain name. After years of building companies and watching other companies get built, we finally decided to develop a short list of the common characteristics that all good brands seem to have. We came up with ten categories or “traits” that make up a good name: Length, Real Word/Expression, Alphabet, Pronunciation, Spelling, Conflicts, Industry Match, Longevity, Uniqueness, and General Retention. We then added an extra category specific to domain names: TLD (Top Level Domain).