Adding to the list of great business names hatched from BrandBucket is Blogio.com. Blogio is run by three guys in New York City who created the service from the need to adapt Public Relations to a new media phenomenon like bloggers. Blogio provides a new financial model that allows marketers access to bloggers while supporting the blogging movement in general rather than relying on advertisements for economic support.
Mike Macadaan has seen his share of .com names. As the founder of Twiistup, he sorts through hundreds of them to select the contestants for Southern California's largest tech show-off. Every year it sells out to entrepreneurs, press, technologists, and VC's.
When we told Mike about BrandBucket, his first reaction was "Man! I wish I knew about that earlier!" He had been through his share of naming sessions.
Credit markets are freezing up, retail projections are down, and consumer confidence is low. As branding agents, how can we take advantage of this situation? How can the relative ease of building a new brand on the web versus building a new "brick and mortar" brand work in our favor?
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