In this guest post Emily Brackett of Visible Logic Inc. tells how a logo will help brand your new business.
Congratulations, you’ve decided to start a new business or launch a new product. You’ve worked hard to develop a name for your new venture, and now it’s time for your logo to work for you by strengthening name recognition and being memorable.
Your name, your domain name and your logo all should work in conjunction with one another to build upon the strengths of each.
First of all, your name should be available at the .com domain level. You are short changing yourself if your potential clients cannot easily find you at the web address where they expect you to be. Once you've got a name that's available and works with the product or service you're offering, the next step is to develop a logo.
