Tag: logo

Youʼve got the perfect name for your business. Itʼs catchy, easy to say, and easy to remember. Your pumped. But now you have another tough decision to make. What should your logo be? Youʼve tossed around a few ideas, done a few sketches, and even have a few fleshed out prototypes. But it just seems to get harder and harder to make a decision. Most of your concepts have potential, but which one will best represent your business and draw people in? Here are a few tips to help you make the right choice for your brand.

Alright. You’ve got the perfect idea for an online business. You’ve written a plan, wrangled investors, and worked countless hours preparing. You are almost ready to bring your baby to the world. All you need now is a domain name; one that will catch peoples attention and allow people to recognize and remember your site. After all, would you remember Superman without his awesome name and the giant S on his chest? Probably not. Having a great name is practically essential to getting and staying on customers radar.

In this guest post Emily Brackett of Visible Logic Inc. tells how a logo will help brand your new business.  

Congratulations, you’ve decided to start a new business or launch a new product. You’ve worked hard to develop a name for your new venture, and now it’s time for your logo to work for you by strengthening name recognition and being memorable.

Your name, your domain name and your logo all should work in conjunction with one another to build upon the strengths of each. 

First of all, your name should be available at the .com domain level. You are short changing yourself if your potential clients cannot easily find you at the web address where they expect you to be. Once you've got a name that's available and works with the product or service you're offering, the next step is to develop a logo.