Photo by: Wendy Harman
When starting your company you need to know your goal. Do you want to become a household brand name or quick-start business with specific products or services? If you choose brand name, you'll need a brandable business name you can evolve with.
When buying a domain name for a new business many people like to look at the traffic the name is already getting. This is not an indication of how successful your online business will be. It’s true that the perfect keyword domain like Blogger.com will get get more automatic traffic because it is the simplest domain but anything past that number one keyword domain is not ideal for business naming. The domain becomes just a description of your business rather than a business brand.
Photo by: Jared Tarbell
There are clear benefits to snatching up the perfect keyword domain name. It is nice to have a domain that explains what your start up does. However, as the hope of any business is to expand and grow - picking a specific keyword domain can put your business in a box that is hard to climb out of. Thus stunting your business growth by forcing you to rebrand or spend marketing efforts on redefining what your business does under your original keyword name.
You spend hours searching on the internet trying to find the perfect name to create the ultimate brand for your startup, and then you come across BrandBucket. We help people like you with first step in the branding process - naming. But where do you start looking in BrandBucket's plethora of names?
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