Tag: international

Photo taken NASA March 10, 2010

When choosing your business name it is good to know who your initial marketing efforts are geared towards, but it is crucial to leave your business the opportunity to expand. Choosing a keyword domain is great if your business functions only in one region but if you do any work online where the world has access to your business you need to have a catchy brand name to be said in several languages rather than a keyword description in just one language.

The face of business is changing. With the development of the internet, worldwide business is not only becoming common but branding yourself for a worldwide market is necessary. The internet is forcing startups to get creative with a business name that does not limit their customer base. BrandBucket focuses on creating just these types of brandable names.

You've launched your site. Your first customers loved it...but growth has slowed. Wait...what?! Why?! Well, you've seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly. It's one thing if your brand is Cartier or Louis Vuitton (those brands probably don’t even want you if you can't pronounce their names). But you want everyone (and their mother) to come use your site, so you need to make it as easy as possible for them to tell other people about it.