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Tag: international

World Wide Branding

How do you adapt your name to a global future of business?

Jul 22, 2009

The face of business is changing. With the development of the internet, worldwide business is not only becoming common but branding yourself for a worldwide market is necessary. The internet is forcing startups to get creative with a business name that does not limit their customer base. BrandBucket focuses on creating just these types of brandable names.

Choosing a name, part 2: Pronunciation

When it comes to naming your company, looks aren't everything

Nov 29, 2008

You've launched your site. Your first customers loved it...but growth has slowed. Wait...what?! Why?! Well, you've seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly. It's one thing if your brand is Cartier or Louis Vuitton (those brands probably don’t even want you if you can't pronounce their names). But you want everyone (and their mother) to come use your site, so you need to make it as easy as possible for them to tell other people about it.

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