Tag: design

Youʼve got the perfect name for your business. Itʼs catchy, easy to say, and easy to remember. Your pumped. But now you have another tough decision to make. What should your logo be? Youʼve tossed around a few ideas, done a few sketches, and even have a few fleshed out prototypes. But it just seems to get harder and harder to make a decision. Most of your concepts have potential, but which one will best represent your business and draw people in? Here are a few tips to help you make the right choice for your brand.

Buying a domain name is the first big commitment to starting a website or online business. The goal is to get the .com of your business name. Getting your web address is crucial to be found in the marketplace, the website is the new store front and this is the foundation for your brand.

The start of the New Year presents the opportunity for a fresh start, making resolutions and working towards new goals. It seems for many people 2010 will be the year of productivity, and there is no better time to start a business.

In this guest post Emily Brackett of Visible Logic Inc. tells how a logo will help brand your new business.  

Congratulations, you’ve decided to start a new business or launch a new product. You’ve worked hard to develop a name for your new venture, and now it’s time for your logo to work for you by strengthening name recognition and being memorable.

Your name, your domain name and your logo all should work in conjunction with one another to build upon the strengths of each. 

First of all, your name should be available at the .com domain level. You are short changing yourself if your potential clients cannot easily find you at the web address where they expect you to be. Once you've got a name that's available and works with the product or service you're offering, the next step is to develop a logo.