Youʼve got the perfect name for your business. Itʼs catchy, easy to say, and easy to remember. Your pumped. But now you have another tough decision to make. What should your logo be? Youʼve tossed around a few ideas, done a few sketches, and even have a few ﬂeshed out prototypes. But it just seems to get harder and harder to make a decision. Most of your concepts have potential, but which one will best represent your business and draw people in? Here are a few tips to help you make the right choice for your brand.