Entrepreneur Rob Emrich, Co-Founder of BULX.com came to BrandBucket with the existing business, Fast Fire Places. They were looking to venture past that niche. Going back and forth for some time on what domain name was best for them and their new venture, the decision was made months later in June. They chose the brandable domain name BULX.com.
As an entrepreneur so much of your brand strategy is dedicated to talking about business, getting results, and having a positive light cast on your brand. It's easy to forget sometimes to listen to what the people you are branding towards have to say. Being a well-branded business with a respectable foundation is great, but you need to have people talking about you and with you to get the positive message passed around. Encourage questions and conversation about your business. Efficiently responding to these basic technical support and customer relation questions will make sure that the clients your branding has caught will remain happy with your business.
Knowledge comes in all shapes and sizes, and the ways you distribute this knowledge targets an individual group of people. Though the internet is now a major part of daily business and daily blogging is becoming more important, you have to remember the classic and conventional ways of building brands. Newsletters, ebooks, and white papers give a serious and professional tone to the information you're presenting and will attract a more "old school" clientele.
Businesses often get bogged down with branding their image to please their audience and forget that the best brands are not just a good image but knowledgeable, valuable, assets to their industry. Knowledge and quality sets the top brands levels above the rest. To position yourself among the top quality brand names you have to inform your audience of the advice and insight that makes your brand valuable, and writing is an important part of sharing what you know.
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