Tag: business name

You've put in a lot of work toward securing your business name and domain name; now you need to think about how to control your business brand across the Internet. Cover all your bases by having your business name or domain name on network possible. Having your business on the larger social networks is common, but you can't forget about the small niche networks out there that you may not fully utilize until later. Set yourself up on these sites now so that you can keep control over the content and messages that are associated with your brand name.

In the era of computerized telephone prompts, email auto-responders, and web-based customer support, your business brand needs to set itself apart by having a "human" touch. The live informal updates, and one-on-one communication that Twitter can offer goes a long way to personalize your new business domain and your brand through status updates, comments, @replies, tagging, direct messaging, and general conversations. The current wave of the web is grounded in social interaction and if your business wants to be involved with the internet it needs to be a part of this social sphere.