Nathan Sarlow of CobaltCow is a designer of websites and logos, and a brand developer. CobaltCow.com caught our eye not only because of the colorful and clear website but also because the name uses a clever alliteration with two words you wouldn't automatically connect. BrandBucket contacted Nathan to get inside his head a bit and see where this colorful name comes from!
Earlier today NPR Politics' Twitter channel (@nprpolitics) sparked a contest to rename the Swine Flu. This comes on the heels of the announcement from the Centers for Disease Control attempting to rename the flu "Influenza A virus subtype H1N1", a name that isn't nearly as catchy and, dare we say brandable, as the original Swine Flu moniker.
In this final interview with Mike Macadaan, founder of Twiistup, we ask, what is your process for naming all the start-ups you launch?
"When I first started naming I would ask people what tools they used to name products," Mike said. "And no one had any good advice. I wish I had known about BrandBucket prior till now, because it's clearly a tool that fits this need."
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