Your brand is your baby. You love it no matter what. You think it’s the best thing since sliced bread. But eventually your baby has to grow up, go out into the world, and find it’s own voice. But just like a person’s journey to find their own voice, a brands journey is a long and arduous one, that often involves getting lost many times before discovering its direction.
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Y Combinator’s Demo Day started as a chance for recent college graduates to present their work, but now looking back on the eleventh annual event it is clear they are now including entrepreneurs with experience. Growing in size and popularity every year, Demo Day has become not only a place to get word out about your business, but to also hook up with angel investors. From the large list of presenters the ones that caught my eye were the businesses with names that have brand potential, creativity, or memorability - both good and bad.
Entrepreneur Rob Emrich, Co-Founder of BULX.com came to BrandBucket with the existing business, Fast Fire Places. They were looking to venture past that niche. Going back and forth for some time on what domain name was best for them and their new venture, the decision was made months later in June. They chose the brandable domain name BULX.com.
Photo by: Viajar
As you build your business you want to be sure to be in control of your business name. Trademark and secure that .com as well as all the other domain names available to control your brand name. When purchasing your first domain name you may not be sure of what domain extension to use and what are the benefits to each. A top level domain is important for a new website and those niche extensions can help you to find the right client base.
Photo by: Wendy Harman
When starting your company you need to know your goal. Do you want to become a household brand name or quick-start business with specific products or services? If you choose brand name, you'll need a brandable business name you can evolve with.
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