Tag: branding

Each product and .com business out there has their story of how it came about. We were interested in the evolution of virb.com. The product we know as Virb was not born into the world of website building but started as a social network.  We got a chance to talk to the lovely and witty Brad Smith about the evolution of the brandable domain virb.com in its transition of “hello website, goodbye profile.”

Collaboration is great.

Your brand is your baby. You love it no matter what. You think it’s the best thing since sliced bread. But eventually your baby has to grow up, go out into the world, and find it’s own voice. But just like a person’s journey to find their own voice, a brands journey is a long and arduous one, that often involves getting lost many times before discovering its direction.

Y Combinator’s Demo Day started as a chance for recent college graduates to present their work, but now looking back on the eleventh annual event it is clear they are now including entrepreneurs with experience. Growing in size and popularity every year, Demo Day has become not only a place to get word out about your business, but to also hook up with angel investors. From the large list of presenters the ones that caught my eye were the businesses with names that have brand potential, creativity, or memorability - both good and bad.

Entrepreneur Rob Emrich, Co-Founder of BULX.com came to BrandBucket with the existing business, Fast Fire Places. They were looking to venture past that niche. Going back and forth for some time on what domain name was best for them and their new venture, the decision was made months later in June. They chose the brandable domain name BULX.com.