You've picked a name, congratulations! After lots of web searching, soul searching, and discussions with collegues and friends, you finally have decided on the name that is right for your business.
Now you need to start thinking about what to do next with your new brand, like creating a custom logo. BrandBucket is here to help with a list of hand-picked logo designers.
Earlier today NPR Politics' Twitter channel (@nprpolitics) sparked a contest to rename the Swine Flu. This comes on the heels of the announcement from the Centers for Disease Control attempting to rename the flu "Influenza A virus subtype H1N1", a name that isn't nearly as catchy and, dare we say brandable, as the original Swine Flu moniker.
Insurance giant AIG is looking to dump its tarnished brand. This past month during the House Financial Services hearing on AIG, CEO Edward Liddy revealed that while the company's healthy businesses would survive, its name probably wouldn't.
"I think the AIG name is so thoroughly wounded and disgraced that we're probably going to have to change it," he said.
When there are infinite possibilities for your new brand, the one thing you do not want to do is choose a name that goes unnoticed among a sea of similar names. A lot is riding on your name: your company's uniqueness among competitors is very much linked to the name you choose, and showing creativity with your brand will help your customers build a long-term relationship with your business. A good brand name will last a lifetime, and grow with your company even if your business evolves or changes course.
Credit markets are freezing up, retail projections are down, and consumer confidence is low. As branding agents, how can we take advantage of this situation? How can the relative ease of building a new brand on the web versus building a new "brick and mortar" brand work in our favor?
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