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Brendan Sevack's blog

Even Steven

Creating Symmetry Between Brand Name and Brand Voice

Apr 01, 2012

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Funny Failed Brand Names

How Did The Marketing Department Miss These?

Mar 21, 2012

These made us laugh. Aftertaste Perfume? Isn't an aftertaste usually a bad thing? And what about Crack Free? I'm sure glad that my shirt starch is in rehab.

 

Watch Your Step!

The Most Common Startup Pitfalls and How to Avoid Them

Feb 29, 2012

You’ve finally got that great startup idea you’ve beenwaiting for!  Your ready to make a ton of money.  But before you dive into the abyss that is the startup game, you should take care to avoid some of the big mistakes that new startups tend to make.  Here are a few of those major pitfalls, and the steps you need to take to avoid them.

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Don't Let Everyone Have a Say

Picking a Name for Your Business

Feb 24, 2012

Collaboration is great.

How To Make Your Brand's Facebook Page Stand Out

Keys to having a personal and engaging social media presence

Nov 18, 2011

Though the ultimate goal is to SELL to potential clients, the first function of your businesses’ Facebook page should be to ENGAGE people. In order to properly engage with your fans, you must know how to appeal to them. Here are a few tips on how to get someone to visit your Brand's page, and keep them on it.

Grab Their Attention